Affinage

In 1996 the premium hair care brand Affinage was born.  Originally conceived as a line of permanent hair colour, the Affinage brand grew rapidly to include tone on tone and fashion colours, permanent waves, specialist highlighting systems, bleaching powders, shampoos, conditioners, and styling products that have been enthusiastically embraced by consumers and the hairdressing industry worldwide.

Today, Affinage is sold in over 50 countries- across Europe, Africa, the United States, South America, and the Asia Pacific.  With bases in the United Kingdom, Italy, and the USA, distribution is achieved through a worldwide network of wholesalers and specialist distributors.

In 2004 the Affinage Research and Development Laboratory in Italy used its revolutionary DATEM technology to create Infiniti- the world's most advanced hair colour.  Today, the team headed by Dott. Nicola Summer continue to break new ground in the development exciting, industry leading hair products that will further strengthen Affinage's reputation as one of the fastest growing haircare companies in the world.

This growth is spearheaded by the twin aims of unrivaled product innovation and quality, supported by comprehensive training and education systems.

For Infiniti Permanent, click here

For Infiniti Tone on tone, click here